Chatbot marketing how to#

You have to ask yourself the following questions:

Find the right placeįirst, you have to decide when and where your customer should interact with your bot. And on that website, you can also talk to their bot in 13 different languages.Īn example of a Trengo flowbot at work. Because their customers are spread throughout Europe, their website has been translated into 13 different languages. They sell used trucks, vans, semi-trailers, and even firetrucks. Meet BAS World, the biggest truck and trailer dealer in all of Europe. Real-life examples of effective chatbots BAS World But what if the clothing store invited people to simply send a Direct Message to start buying the product? The bot can help them pick the right product, show the available colors and sizes, and next send them the final link to pay for their product. If an online clothing store advertises its new collection on Instagram, many people may be interested and click through to the website. With a bot, you can keep a large chunk of the buying process on the messaging app. It’s where billions of consumers spend multiple hours of their day, and so should businesses.Ĭustomers reach out to ask support questions, but also to ask expert advice about the business’ products. From WhatsApp and Facebook Messenger to Instagram and even Telegram. More than ever, the online customer experience is moving to messaging apps. Simply let the bot ask your customer the questions a store clerk would ask, in order to finally recommend the right product. The key is to add a conversational element to it. With a bot, you can improve the online shopping experience. Shopping online also has its benefits, but usually makes for a less vibrant experience. Being able to see and touch the products, talk to a store manager, and try on a new outfit. One of the biggest reasons that physical stores are still so popular is because of the experience. Create conversational shopping experiences

Whether it’s having them sign up for a newsletter, booking a meeting with your sales team, or forwarding them to a relevant product page. With this information, your bot can personalize the next steps for your website visitor. Like the customer’s name, location, and what product they’re looking for. When a customer decides to interact, the chatbot can ask for some basic information. Let your copywriter get as creative as they want with the pop-up text, or simply use “How can I help you?”. Use your chatbot to create a little pop-up at the bottom of your customer’s screen. Here’s what bots do to make your marketing job easier: Engage visitors and collect leadsĪ bot can collect leads. They’re always on to gather leads - even outside of opening hours - while taking some pressure off your team during the day.

That’s why using a chatbot for marketing is so valuable. A lot of online shopping actually happens at night, while your team isn’t able to reply to messages. They go home to do everything they weren’t able to do during work.

Chatbot marketing how to#

Good news: I’m here to explain how to build a chatbot for marketing The benefits of chatbot marketingĪt 5 PM, the average worker calls it a day. However, most businesses still only use chatbots to just answer questions. Even when you’re being contacted outside of your business hours. By popping up on the right page, at the right time, with the right message, they can turn visitors into leads. When used well, bots serve as a conversion booster for any website - no matter the industry you’re in. But they’re also one of the most slept-on tools for marketing. Sure, bots are great at answering customers’ questions. Contrary to popular belief, chatbots are not just for customer service.